Client: Pizzeria in the center of Lisbon, specializing in Italian pizzas and delivery.
Objective: Optimization and active promotion of the Google Business profile to increase profile views and the number of routes to the restaurant within 4 months.
Strategy:
Profile audit and optimization:
- We started with an audit of the pizzeria's existing Google Business profile.
- Optimized company information: updated contact information, opening hours, website, and business description.
- We added high-quality photos of Italian pizzas and the restaurant's interior.
Keywords and SEO:
- We identified keywords for promotion: "pizza", "restaurants", "restaurants", etc.
- We optimized the text content of the profile using these keywords.
- We constantly updated the list of keywords used depending on the analysis and trends.
Receiving feedback and interacting with customers:
- We actively encouraged customers to leave feedback on their Google profiles.
- We responded to all reviews, even negative ones, to improve the pizzeria's reputation.
Local SEO:
- We optimized the profile for local search, including the exact location of the pizzeria on the map.
- We increased our presence in local catalogs and resources.
Results:
- Profile views: Since the second month, there has been a steady increase in the number of profile views. In total, we received 25,000 profile views in 4 months.
- Routes to the restaurant: During the campaign, 2000 routes to the pizzeria were plotted on Google Maps.
- Key queries: The largest volume of conversions was received for the keywords "pizza" and "restaurants", which contributed to an increase in traffic and orders.
Conclusion:
Thanks to a comprehensive strategy for optimizing and promoting a Google Business profile, we have achieved a significant improvement in the visibility of a pizzeria in Lisbon. The client received not only more views of his profile, but also an increase in the flow of visitors due to improved route mapping on Google Maps.
