{"id":203,"date":"2024-05-08T11:55:54","date_gmt":"2024-05-08T08:55:54","guid":{"rendered":"https:\/\/mapstars.co\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/"},"modified":"2024-05-15T15:59:43","modified_gmt":"2024-05-15T12:59:43","slug":"5-months-of-growth-of-the-watch-repair-department-in-odesa","status":"publish","type":"post","link":"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/","title":{"rendered":"5 months of growth of the watch repair department in Odesa"},"content":{"rendered":"<p><strong>Introductory data:<\/strong><\/p>\n<p>For five months, we focused on promoting the watch repair department in Odesa. After the branch moved, we saw a significant decrease in the number of clients.<\/p>\n<p><strong>Completed work:<\/strong><\/p>\n<ol>\n<li><strong>Analysis and optimisation of Google Business Profile:<\/strong><br \/>\nWe carried out a detailed analysis and optimised the Google Business profile, paying particular attention to confirming and updating information about the new branch location.<\/li>\n<li><strong>Creating visual content:<\/strong><br \/>\nWe developed professional 360\u00b0 photos and videos to showcase the new branch to attract customers&#8217; attention and highlight the benefits of the new location.<\/li>\n<li><strong>Promotion in Google search:<\/strong><br \/>\nWe conducted an active organic advertising campaign aimed at increasing the branch&#8217;s visibility in Google search results. We used the most popular keywords related to watch repair in Odesa.<br \/>\nResults after optimisation:<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-163 size-full\" src=\"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343.png\" alt=\"\" width=\"1163\" height=\"716\" srcset=\"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343.png 1163w, https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343-300x185.png 300w, https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343-1024x630.png 1024w, https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343-768x473.png 768w\" sizes=\"auto, (max-width: 1163px) 100vw, 1163px\" \/><\/p>\n<p>Following optimisation measures and an advertising campaign, the branch&#8217;s visibility has increased significantly. The number of profile views increased by <strong>58%<\/strong>, while <strong>56%<\/strong> \u0437of them came from Google search results. Most of the views and clicks on the profile were the result of using keywords specific to watch repair in Odesa (see the screenshot above).<\/p>\n<p><strong>Conclusion:<\/strong><\/p>\n<p>Optimisation of the Google Business Profile, the use of visual content and an active advertising campaign helped to significantly increase the branch&#8217;s visibility in Google search results. This approach allowed us to improve organic SEO results and attract the attention of the target audience through an attractive visual representation of services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introductory data: For five months, we focused on promoting the watch repair department in Odesa. After the branch moved, we saw a significant decrease in the number of clients. Completed work: Analysis and optimisation of Google Business Profile: We carried out a detailed analysis and optimised the Google Business profile, paying particular attention to confirming [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 months of growth of the watch repair department in Odesa - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 months of growth of the watch repair department in Odesa - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456\" \/>\n<meta property=\"og:description\" content=\"Introductory data: For five months, we focused on promoting the watch repair department in Odesa. After the branch moved, we saw a significant decrease in the number of clients. Completed work: Analysis and optimisation of Google Business Profile: We carried out a detailed analysis and optimised the Google Business profile, paying particular attention to confirming [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/\" \/>\n<meta property=\"og:site_name\" content=\"MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-08T08:55:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T12:59:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1163\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/\",\"url\":\"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/\",\"name\":\"5 months of growth of the watch repair department in Odesa - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456\",\"isPartOf\":{\"@id\":\"https:\/\/mapstars.co\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343.png\",\"datePublished\":\"2024-05-08T08:55:54+00:00\",\"dateModified\":\"2024-05-15T12:59:43+00:00\",\"author\":{\"@id\":\"https:\/\/mapstars.co\/en\/#\/schema\/person\/b322a8136d89b63a7a6567b64bf4a68f\"},\"breadcrumb\":{\"@id\":\"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/#primaryimage\",\"url\":\"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343.png\",\"contentUrl\":\"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343.png\",\"width\":1163,\"height\":716},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043e\u043b\u043e\u0432\u043d\u0430\",\"item\":\"https:\/\/mapstars.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 months of growth of the watch repair department in Odesa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mapstars.co\/en\/#website\",\"url\":\"https:\/\/mapstars.co\/en\/\",\"name\":\"MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456\",\"description\":\"I\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0435 \u0430\u0433\u0435\u043d\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443. \u0419\u043e\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u043e\u044e \u0454 GEO \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u044f\u043a\u0430 \u043f\u0440\u0430\u0446\u044e\u0454 \u0437\u0430 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u043c \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0456\u0441\u0446\u0435\u0432\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0432 Google Maps.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mapstars.co\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mapstars.co\/en\/#\/schema\/person\/b322a8136d89b63a7a6567b64bf4a68f\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mapstars.co\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c2a337a8bf7704b47a0d4314e917150308c8a7b6c0335e66d006fd54c9ad4217?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c2a337a8bf7704b47a0d4314e917150308c8a7b6c0335e66d006fd54c9ad4217?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/mapstars.co\/wp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 months of growth of the watch repair department in Odesa - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/","og_locale":"en_US","og_type":"article","og_title":"5 months of growth of the watch repair department in Odesa - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456","og_description":"Introductory data: For five months, we focused on promoting the watch repair department in Odesa. After the branch moved, we saw a significant decrease in the number of clients. Completed work: Analysis and optimisation of Google Business Profile: We carried out a detailed analysis and optimised the Google Business profile, paying particular attention to confirming [&hellip;]","og_url":"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/","og_site_name":"MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456","article_published_time":"2024-05-08T08:55:54+00:00","article_modified_time":"2024-05-15T12:59:43+00:00","og_image":[{"width":1163,"height":716,"url":"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/","url":"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/","name":"5 months of growth of the watch repair department in Odesa - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456","isPartOf":{"@id":"https:\/\/mapstars.co\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/#primaryimage"},"image":{"@id":"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/#primaryimage"},"thumbnailUrl":"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343.png","datePublished":"2024-05-08T08:55:54+00:00","dateModified":"2024-05-15T12:59:43+00:00","author":{"@id":"https:\/\/mapstars.co\/en\/#\/schema\/person\/b322a8136d89b63a7a6567b64bf4a68f"},"breadcrumb":{"@id":"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/#primaryimage","url":"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343.png","contentUrl":"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/05\/64356343.png","width":1163,"height":716},{"@type":"BreadcrumbList","@id":"https:\/\/mapstars.co\/en\/5-months-of-growth-of-the-watch-repair-department-in-odesa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043e\u043b\u043e\u0432\u043d\u0430","item":"https:\/\/mapstars.co\/en\/"},{"@type":"ListItem","position":2,"name":"5 months of growth of the watch repair department in Odesa"}]},{"@type":"WebSite","@id":"https:\/\/mapstars.co\/en\/#website","url":"https:\/\/mapstars.co\/en\/","name":"MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456","description":"I\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0435 \u0430\u0433\u0435\u043d\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443. \u0419\u043e\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u043e\u044e \u0454 GEO \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u044f\u043a\u0430 \u043f\u0440\u0430\u0446\u044e\u0454 \u0437\u0430 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u043c \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0456\u0441\u0446\u0435\u0432\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0432 Google Maps.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mapstars.co\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/mapstars.co\/en\/#\/schema\/person\/b322a8136d89b63a7a6567b64bf4a68f","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mapstars.co\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c2a337a8bf7704b47a0d4314e917150308c8a7b6c0335e66d006fd54c9ad4217?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c2a337a8bf7704b47a0d4314e917150308c8a7b6c0335e66d006fd54c9ad4217?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/mapstars.co\/wp"]}]}},"_links":{"self":[{"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/posts\/203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/comments?post=203"}],"version-history":[{"count":1,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/posts\/203\/revisions"}],"predecessor-version":[{"id":204,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/posts\/203\/revisions\/204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/media\/165"}],"wp:attachment":[{"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/media?parent=203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/categories?post=203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/tags?post=203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}