{"id":270,"date":"2024-07-02T10:51:07","date_gmt":"2024-07-02T07:51:07","guid":{"rendered":"https:\/\/mapstars.co\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/"},"modified":"2024-07-02T17:29:50","modified_gmt":"2024-07-02T14:29:50","slug":"optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal","status":"publish","type":"post","link":"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/","title":{"rendered":"Optimization and promotion of a Google Business Profile for a pizzeria in Lisbon, Portugal"},"content":{"rendered":"

Client:<\/strong> Pizzeria in the center of Lisbon, specializing in Italian pizzas and delivery.<\/p>\n

Objective:<\/strong> Optimization and active promotion of the Google Business profile to increase profile views and the number of routes to the restaurant within 4 months.<\/p>\n

Strategy:<\/strong><\/p>\n

Profile audit and optimization:<\/p>\n

    \n
  1. We started with an audit of the pizzeria’s existing Google Business profile.<\/li>\n
  2. Optimized company information: updated contact information, opening hours, website, and business description.<\/li>\n
  3. We added high-quality photos of Italian pizzas and the restaurant’s interior.<\/li>\n<\/ol>\n

    Keywords and SEO:<\/p>\n

      \n
    • We identified keywords for promotion: “pizza”, “restaurants”, “restaurants”, etc.<\/li>\n
    • We optimized the text content of the profile using these keywords.<\/li>\n
    • We constantly updated the list of keywords used depending on the analysis and trends.<\/li>\n<\/ul>\n

      Receiving feedback and interacting with customers:<\/p>\n

        \n
      • We actively encouraged customers to leave feedback on their Google profiles.<\/li>\n
      • We responded to all reviews, even negative ones, to improve the pizzeria’s reputation.<\/li>\n<\/ul>\n

        Local SEO:<\/p>\n

          \n
        1. We optimized the profile for local search, including the exact location of the pizzeria on the map.<\/li>\n
        2. We increased our presence in local catalogs and resources.<\/li>\n<\/ol>\n

          Results:<\/strong><\/p>\n

            \n
          • Profile views: Since the second month, there has been a steady increase in the number of profile views. In total, we received 25,000 profile views in 4 months.
            \n\"\"<\/li>\n
          • Routes to the restaurant: During the campaign, 2000 routes to the pizzeria were plotted on Google Maps.
            \n\"\"<\/li>\n
          • Key queries: The largest volume of conversions was received for the keywords “pizza” and “restaurants”, which contributed to an increase in traffic and orders.
            \n\"\"<\/li>\n<\/ul>\n

            Conclusion:<\/strong><\/p>\n

            Thanks to a comprehensive strategy for optimizing and promoting a Google Business profile, we have achieved a significant improvement in the visibility of a pizzeria in Lisbon. The client received not only more views of his profile, but also an increase in the flow of visitors due to improved route mapping on Google Maps.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Client: Pizzeria in the center of Lisbon, specializing in Italian pizzas and delivery. Objective: Optimization and active promotion of the Google Business profile to increase profile views and the number of routes to the restaurant within 4 months. Strategy: Profile audit and optimization: We started with an audit of the pizzeria’s existing Google Business profile. […]<\/p>\n","protected":false},"author":1,"featured_media":264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,19],"tags":[],"class_list":["post-270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-en","category-cases-en"],"yoast_head":"\nOptimization and promotion of a Google Business Profile for a pizzeria in Lisbon, Portugal - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimization and promotion of a Google Business Profile for a pizzeria in Lisbon, Portugal - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456\" \/>\n<meta property=\"og:description\" content=\"Client: Pizzeria in the center of Lisbon, specializing in Italian pizzas and delivery. Objective: Optimization and active promotion of the Google Business profile to increase profile views and the number of routes to the restaurant within 4 months. Strategy: Profile audit and optimization: We started with an audit of the pizzeria’s existing Google Business profile. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/\" \/>\n<meta property=\"og:site_name\" content=\"MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-02T07:51:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-02T14:29:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/07\/523525.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1182\" \/>\n\t<meta property=\"og:image:height\" content=\"621\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/\",\"url\":\"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/\",\"name\":\"Optimization and promotion of a Google Business Profile for a pizzeria in Lisbon, Portugal - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456\",\"isPartOf\":{\"@id\":\"https:\/\/mapstars.co\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/07\/523525.png\",\"datePublished\":\"2024-07-02T07:51:07+00:00\",\"dateModified\":\"2024-07-02T14:29:50+00:00\",\"author\":{\"@id\":\"https:\/\/mapstars.co\/en\/#\/schema\/person\/b322a8136d89b63a7a6567b64bf4a68f\"},\"breadcrumb\":{\"@id\":\"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/#primaryimage\",\"url\":\"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/07\/523525.png\",\"contentUrl\":\"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/07\/523525.png\",\"width\":1182,\"height\":621},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043e\u043b\u043e\u0432\u043d\u0430\",\"item\":\"https:\/\/mapstars.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimization and promotion of a Google Business Profile for a pizzeria in Lisbon, Portugal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mapstars.co\/en\/#website\",\"url\":\"https:\/\/mapstars.co\/en\/\",\"name\":\"MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456\",\"description\":\"I\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0435 \u0430\u0433\u0435\u043d\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443. \u0419\u043e\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u043e\u044e \u0454 GEO \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u044f\u043a\u0430 \u043f\u0440\u0430\u0446\u044e\u0454 \u0437\u0430 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u043c \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0456\u0441\u0446\u0435\u0432\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0432 Google Maps.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mapstars.co\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mapstars.co\/en\/#\/schema\/person\/b322a8136d89b63a7a6567b64bf4a68f\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mapstars.co\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c2a337a8bf7704b47a0d4314e917150308c8a7b6c0335e66d006fd54c9ad4217?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c2a337a8bf7704b47a0d4314e917150308c8a7b6c0335e66d006fd54c9ad4217?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/mapstars.co\/wp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimization and promotion of a Google Business Profile for a pizzeria in Lisbon, Portugal - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/","og_locale":"en_US","og_type":"article","og_title":"Optimization and promotion of a Google Business Profile for a pizzeria in Lisbon, Portugal - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456","og_description":"Client: Pizzeria in the center of Lisbon, specializing in Italian pizzas and delivery. Objective: Optimization and active promotion of the Google Business profile to increase profile views and the number of routes to the restaurant within 4 months. Strategy: Profile audit and optimization: We started with an audit of the pizzeria’s existing Google Business profile. […]","og_url":"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/","og_site_name":"MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456","article_published_time":"2024-07-02T07:51:07+00:00","article_modified_time":"2024-07-02T14:29:50+00:00","og_image":[{"width":1182,"height":621,"url":"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/07\/523525.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/","url":"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/","name":"Optimization and promotion of a Google Business Profile for a pizzeria in Lisbon, Portugal - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456","isPartOf":{"@id":"https:\/\/mapstars.co\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/#primaryimage"},"image":{"@id":"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/#primaryimage"},"thumbnailUrl":"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/07\/523525.png","datePublished":"2024-07-02T07:51:07+00:00","dateModified":"2024-07-02T14:29:50+00:00","author":{"@id":"https:\/\/mapstars.co\/en\/#\/schema\/person\/b322a8136d89b63a7a6567b64bf4a68f"},"breadcrumb":{"@id":"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/#primaryimage","url":"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/07\/523525.png","contentUrl":"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/07\/523525.png","width":1182,"height":621},{"@type":"BreadcrumbList","@id":"https:\/\/mapstars.co\/en\/optimization-and-promotion-of-a-google-business-profile-for-a-pizzeria-in-lisbon-portugal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043e\u043b\u043e\u0432\u043d\u0430","item":"https:\/\/mapstars.co\/en\/"},{"@type":"ListItem","position":2,"name":"Optimization and promotion of a Google Business Profile for a pizzeria in Lisbon, Portugal"}]},{"@type":"WebSite","@id":"https:\/\/mapstars.co\/en\/#website","url":"https:\/\/mapstars.co\/en\/","name":"MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456","description":"I\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0435 \u0430\u0433\u0435\u043d\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443. \u0419\u043e\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u043e\u044e \u0454 GEO \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u044f\u043a\u0430 \u043f\u0440\u0430\u0446\u044e\u0454 \u0437\u0430 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u043c \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0456\u0441\u0446\u0435\u0432\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0432 Google Maps.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mapstars.co\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/mapstars.co\/en\/#\/schema\/person\/b322a8136d89b63a7a6567b64bf4a68f","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mapstars.co\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c2a337a8bf7704b47a0d4314e917150308c8a7b6c0335e66d006fd54c9ad4217?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c2a337a8bf7704b47a0d4314e917150308c8a7b6c0335e66d006fd54c9ad4217?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/mapstars.co\/wp"]}]}},"_links":{"self":[{"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/posts\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":1,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/posts\/270\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/posts\/270\/revisions\/271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/media\/264"}],"wp:attachment":[{"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/media?parent=270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/categories?post=270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mapstars.co\/en\/wp-json\/wp\/v2\/tags?post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}