{"id":383,"date":"2024-09-18T15:07:27","date_gmt":"2024-09-18T12:07:27","guid":{"rendered":"https:\/\/mapstars.co\/local-seo-promotion-of-a-georgian-restaurant-in-kyiv-on-the-google-map\/"},"modified":"2024-09-18T17:03:12","modified_gmt":"2024-09-18T14:03:12","slug":"local-seo-promotion-of-a-georgian-restaurant-in-kyiv-on-the-google-map","status":"publish","type":"post","link":"https:\/\/mapstars.co\/en\/local-seo-promotion-of-a-georgian-restaurant-in-kyiv-on-the-google-map\/","title":{"rendered":"Local SEO promotion of a Georgian restaurant in Kyiv on the Google map"},"content":{"rendered":"

Client<\/strong>:
A Georgian restaurant located in Kyiv. The restaurant specializes in traditional Georgian dishes such as khinkali, khachapuri and shish kebabs and targets locals and tourists who appreciate Caucasian cuisine. <\/p>\n

Objective<\/strong>:
Increase the visibility of the restaurant on Google Maps and in search results, as well as attract more customers through local promotion.<\/p>\n

Task<\/strong>:<\/p>\n

    \n
  1. Increase the number of visits to your restaurant’s profile on Google Maps.<\/li>\n
  2. Promote the restaurant for key queries related to Georgian cuisine.<\/li>\n
  3. Attract new customers through improved visibility on the map and in search.<\/li>\n<\/ol>\n

    Solution<\/strong>:<\/p>\n

      \n
    1. \n

      Optimization of Google Business Profile (GBP)<\/strong>:<\/p>\n

        \n
      • Added fresh photos of the restaurant’s dishes and interior to improve the visual perception of the profile.<\/li>\n
      • Key queries such as \u201ckhinkali\u201d, \u201crestaurants in Kyiv\u201d, \u201cGeorgian restaurant\u201d, \u201cGeorgian cuisine\u201d were integrated into the description and titles, which helped to increase organic search.<\/li>\n<\/ul>\n<\/li>\n
      • \n

        Launching promotions and events<\/strong>:<\/p>\n

          \n
        • On Google Maps, we regularly updated promotions, such as discounts on popular Georgian dishes on certain days of the week, which attracted new customers.<\/li>\n
        • The restaurant also started holding themed events (tastings of Georgian wines), which were actively promoted through the profile.<\/li>\n<\/ul>\n<\/li>\n
        • \n

          Analyzing feedback and interacting with customers<\/strong>:<\/p>\n

            \n
          • The restaurant actively responded to guest reviews, which helped maintain a high rating of 4.8 stars.<\/li>\n
          • Conducting customer surveys on their preferences also helped to improve the quality of service.<\/li>\n<\/ul>\n<\/li>\n
          • \n

            Competitor analysis<\/strong>:<\/p>\n

              \n
            • We analyzed other Georgian restaurants in Kyiv to improve our unique offerings. For example, special offers for family visits and business lunches with a Georgian accent were introduced. <\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

              Results<\/strong>:<\/p>\n

                \n
              • Increased traffic to the profile on the map by 400% in 3 months.
                \n\"\"<\/li>\n
              • 63% of all conversions were made through Google Maps, and 37% through Google Search, which indicates the high efficiency of map optimization.
                \n\"\"<\/li>\n
              • Increase in the number of bookings through Google Business Profile by 45%.<\/li>\n
              • Growth in the number of new customers interested in Georgian cuisine, which was reflected in a 30% increase in restaurant traffic compared to the same period last year.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                Client:A Georgian restaurant located in Kyiv. The restaurant specializes in traditional Georgian dishes such as khinkali, khachapuri and shish kebabs and targets locals and tourists who appreciate Caucasian cuisine. Objective:Increase the visibility of the restaurant on Google Maps and in search results, as well as attract more customers through local promotion. Task: Increase the number […]<\/p>\n","protected":false},"author":1,"featured_media":373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-en"],"yoast_head":"\nLocal SEO promotion of a Georgian restaurant in Kyiv on the Google map - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapstars.co\/en\/local-seo-promotion-of-a-georgian-restaurant-in-kyiv-on-the-google-map\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO promotion of a Georgian restaurant in Kyiv on the Google map - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456\" \/>\n<meta property=\"og:description\" content=\"Client:A Georgian restaurant located in Kyiv. The restaurant specializes in traditional Georgian dishes such as khinkali, khachapuri and shish kebabs and targets locals and tourists who appreciate Caucasian cuisine. Objective:Increase the visibility of the restaurant on Google Maps and in search results, as well as attract more customers through local promotion. Task: Increase the number […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mapstars.co\/en\/local-seo-promotion-of-a-georgian-restaurant-in-kyiv-on-the-google-map\/\" \/>\n<meta property=\"og:site_name\" content=\"MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-18T12:07:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T14:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mapstars.co\/wp-content\/uploads\/2024\/09\/4234545.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1142\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mapstars.co\/en\/local-seo-promotion-of-a-georgian-restaurant-in-kyiv-on-the-google-map\/\",\"url\":\"https:\/\/mapstars.co\/en\/local-seo-promotion-of-a-georgian-restaurant-in-kyiv-on-the-google-map\/\",\"name\":\"Local SEO promotion of a Georgian restaurant in Kyiv on the Google map - 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