{"id":642,"date":"2025-01-13T09:30:19","date_gmt":"2025-01-13T07:30:19","guid":{"rendered":"https:\/\/mapstars.co\/increase-in-organic-traffic-by-146-in-the-competitive-it-services-niche-usa\/"},"modified":"2025-02-03T15:44:49","modified_gmt":"2025-02-03T13:44:49","slug":"increase-in-organic-traffic-by-146-in-the-competitive-it-services-niche-usa","status":"publish","type":"post","link":"https:\/\/mapstars.co\/en\/increase-in-organic-traffic-by-146-in-the-competitive-it-services-niche-usa\/","title":{"rendered":"Increase in organic traffic by +146% in the competitive IT services niche (USA)"},"content":{"rendered":"<p>Client: An IT company providing services in the highly competitive US market.<br \/> Objective: Increase organic traffic from Google Search, taking into account the impact of algorithmic updates.<\/p>\n<p>At the start of the project:<\/p>\n<ul>\n<li>The level of organic traffic was unstable.<\/li>\n<li>Competition in the niche is extremely high.<\/li>\n<li>There was a lack of quality and relevant content.<\/li>\n<\/ul>\n<h3><strong>Local SEO strategy and implemented solutions<\/strong><\/h3>\n<p>After analysing the situation and the competitive environment, a strategy was developed that included the following key steps:<\/p>\n<ol>\n<li>\n<p><strong>Content strategy<\/strong><\/p>\n<ul>\n<li>Optimisation of existing content based on E-E-A-T (experience, expertise, credibility, trustworthiness).<\/li>\n<li>Creating expert content that addresses users&#8217; information and commercial needs.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Technical SEO<\/strong><\/p>\n<ul>\n<li>Speed up page loading to the Core Web Vitals level.<\/li>\n<li>Correction of technical errors: duplicate pages, redirects, canonicalisation.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Link strategy<\/strong><\/p>\n<ul>\n<li>Building a high-quality link profile with a focus on relevant anchor links.<\/li>\n<li>Increase the number of mentions of the company on thematic resources.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Working with algorithmic updates<\/strong><\/p>\n<ul>\n<li>Adaptation of the content strategy to the requirements of Google Core Updates and Helpful Content Update.<\/li>\n<li>Continuous monitoring of algorithm changes and prompt implementation of adjustments.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><strong>Results<\/strong><\/h3>\n<p>After two Google Core Updates and one Spam Update, the project has reached a new level:<\/p>\n<ul>\n<li><strong>+146% increase in organic traffic<\/strong> from Google Search in the USA.<\/li>\n<li>Significant improvement in the top 10 positions for midrange and bass.<\/li>\n<li>Increase conversion rates through relevant content.<\/li>\n<\/ul>\n<p>  <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-634 size-large\" src=\"https:\/\/mapstars.co\/wp-content\/uploads\/2025\/01\/group-1-1024x469.png\" alt=\"\" width=\"1024\" height=\"469\" srcset=\"https:\/\/mapstars.co\/wp-content\/uploads\/2025\/01\/group-1-1024x469.png 1024w, https:\/\/mapstars.co\/wp-content\/uploads\/2025\/01\/group-1-300x137.png 300w, https:\/\/mapstars.co\/wp-content\/uploads\/2025\/01\/group-1-768x351.png 768w, https:\/\/mapstars.co\/wp-content\/uploads\/2025\/01\/group-1-1536x703.png 1536w, https:\/\/mapstars.co\/wp-content\/uploads\/2025\/01\/group-1-2048x937.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p> IT rating companies in USA &#8211; <a href=\"https:\/\/it-rating.com\">https:\/\/it-rating.com<\/a><br \/>IT rating of Bulgaria &#8211; <a href=\"https:\/\/it-rating.bg\">https:\/\/it-rating.bg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client: An IT company providing services in the highly competitive US market. Objective: Increase organic traffic from Google Search, taking into account the impact of algorithmic updates. At the start of the project: The level of organic traffic was unstable. Competition in the niche is extremely high. There was a lack of quality and relevant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase in organic traffic by +146% in the competitive IT services niche (USA) - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mapstars.co\/en\/increase-in-organic-traffic-by-146-in-the-competitive-it-services-niche-usa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase in organic traffic by +146% in the competitive IT services niche (USA) - MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456\" \/>\n<meta property=\"og:description\" content=\"Client: An IT company providing services in the highly competitive US market. Objective: Increase organic traffic from Google Search, taking into account the impact of algorithmic updates. At the start of the project: The level of organic traffic was unstable. Competition in the niche is extremely high. There was a lack of quality and relevant [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mapstars.co\/en\/increase-in-organic-traffic-by-146-in-the-competitive-it-services-niche-usa\/\" \/>\n<meta property=\"og:site_name\" content=\"MapStars - \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 Google Maps \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-13T07:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-03T13:44:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mapstars.co\/wp-content\/uploads\/2025\/01\/photo_2025-01-13-09.25.09-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"914\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mapstars.co\/en\/increase-in-organic-traffic-by-146-in-the-competitive-it-services-niche-usa\/\",\"url\":\"https:\/\/mapstars.co\/en\/increase-in-organic-traffic-by-146-in-the-competitive-it-services-niche-usa\/\",\"name\":\"Increase in organic traffic by +146% in the competitive IT services niche (USA) - 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