5 months of growth of the watch repair department in Odesa

Introductory data:

For five months, we focused on promoting the watch repair department in Odesa. After the branch moved, we saw a significant decrease in the number of clients.

Completed work:

1. Analysis and optimisation of Google Business Profile:
   We carried out a detailed analysis and optimised the Google Business profile, paying particular attention to confirming and updating information about the new branch location.
2. Creating visual content:
   We developed professional 360° photos and videos to showcase the new branch to attract customers' attention and highlight the benefits of the new location.
3. Promotion in Google search:
   We conducted an active organic advertising campaign aimed at increasing the branch's visibility in Google search results. We used the most popular keywords related to watch repair in Odesa.
   Results after optimisation:

Following optimisation measures and an advertising campaign, the branch's visibility has increased significantly. The number of profile views increased by 58%, while 56% зof them came from Google search results. Most of the views and clicks on the profile were the result of using keywords specific to watch repair in Odesa (see the screenshot above).

Conclusion:

Optimisation of the Google Business Profile, the use of visual content and an active advertising campaign helped to significantly increase the branch's visibility in Google search results. This approach allowed us to improve organic SEO results and attract the attention of the target audience through an attractive visual representation of services.