Case Study: Promoting a GBP profile of a sex shop on Google Maps (Canada)

About the company: Our client is a sex shop that has both a physical outlet and an online store. The assortment includes sex toys, adult accessories, and intimate health products. The client wanted to increase traffic to both the physical store and the online store through visibility on Google Search and Google Maps.

Objective: To increase the number of visits to the physical outlet and online orders by promoting the profile on Google Maps for key queries: sex shop, adult shop, sex toys, sex shop. However, the Google Maps profile was not properly optimized and was not used effectively to attract more customers.

Solution: We developed a comprehensive strategy for promoting your profile on Google Maps:

1. Optimization of the profile on Google Maps - we added high-quality images of the assortment and the store itself, updated contact information, opening hours, links to the website and social media pages.
2. Optimization of the profile (external/internal) - we implemented key queries such as sex shop, adult shop, sex toys, sex shop in the description of the company and services to increase the relevance of search queries.
3. Work with customer reviews - we initiated active work with customer reviews, motivating customers to leave positive comments, which significantly improved the rating and trust in the store.
4. Creating posts and promotions - regularly updating the profile with posts about new products, promotions, and special offers, which also helped to increase the profile's visibility.
5. Competitor analysis and monitoring - we tracked competitors' positions and regularly adjusted the strategy depending on changes in search results and activity on Google Maps.

Results: Three months after the start of work, we managed to achieve the following results:

• Increase profile views on Google Maps by 30%.
  
• 80% of users started to find the store through Google Search, and the remaining 20% - through Google Maps.
  
• Increase in the number of clicks from Google Maps to the website and visits to the physical location.
• Increase in requests via Google Maps for key queries.
• Increase user engagement, especially through interaction with feedback and suggestions in the profile.

Conclusion: For businesses in the adult industry, promoting a profile on Google Maps has proven to be a faster, more efficient, and more cost-effective way to drive traffic than traditional on-page SEO. A profile on Google Maps is actively displayed in search results, which allows businesses to attract customers from Google Search directly through maps without spending significant resources on SEO optimization. This means that when users make a query in Google Search, they see a point on the maps and go to its profile without even visiting the site itself or other sites