How to avoid video verification when creating a business profile on Google?

Creating a business profile on Google is an important step to increase your company's visibility, but sometimes the verification process may include a video review. This format is often inconvenient, but there are ways to minimise the likelihood of this happening. By following certain recommendations, you can prepare your business for a successful registration.

Action plan to avoid video confirmation

1️⃣ Prepare a website or create a separate page for the location
Make sure you have a website for your business in advance or create a page that clearly indicates your business name, address, and phone number (NAP). This will increase Google's trust, as information about the business will be accessible and understandable.

2️⃣ Connecting to Google Search Console and GA4
Connecting your website to Search Console and Google Analytics 4 (GA4) demonstrates that your business is active and real. This is an important step that helps Google recognise your company as a real one.

3️⃣ Posting information on other platforms
Register your business on popular platforms such as Facebook, business directories, data aggregators, and social networks. Mentions on third-party resources create additional signals about your business to Google.

4️⃣ Time for indexing
After posting information, wait 3-5 days for Google to index the data. This will allow the search engine to verify the accuracy of your data.

5️⃣ Add a business to Google Maps
Add your business to Google Maps using an account that is not the main manager of your business profile. This step will simplify the verification process.

6️⃣ Collecting reviews
Involve several clients or friends in writing reviews. Reviews give the impression that your profile is active, which contributes to its credibility on the part of Google.

7️⃣ Claiming rights to a profile
After completing all the previous steps, use the same email address that is connected to GA4 to officially claim the rights to your business profile.

Why does this approach work?

By following the steps above, you create a positive image of an active business with a good reputation. This allows Google to trust your profile and offer easier verification methods, such as phone, SMS, or email. In some cases, it is even possible to get instant verification without any further action.

Result

Following this plan will help you save time and avoid the complex video verification process. This will allow you to focus on business development rather than technical issues.