Client: An IT company providing services in the highly competitive US market.
Objective: Increase organic traffic from Google Search, taking into account the impact of algorithmic updates.
At the start of the project:
- The level of organic traffic was unstable.
- Competition in the niche is extremely high.
- There was a lack of quality and relevant content.
Local SEO strategy and implemented solutions
After analysing the situation and the competitive environment, a strategy was developed that included the following key steps:
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Content strategy
- Optimisation of existing content based on E-E-A-T (experience, expertise, credibility, trustworthiness).
- Creating expert content that addresses users' information and commercial needs.
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Technical SEO
- Speed up page loading to the Core Web Vitals level.
- Correction of technical errors: duplicate pages, redirects, canonicalisation.
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Link strategy
- Building a high-quality link profile with a focus on relevant anchor links.
- Increase the number of mentions of the company on thematic resources.
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Working with algorithmic updates
- Adaptation of the content strategy to the requirements of Google Core Updates and Helpful Content Update.
- Continuous monitoring of algorithm changes and prompt implementation of adjustments.
Results
After two Google Core Updates and one Spam Update, the project has reached a new level:
- +146% increase in organic traffic from Google Search in the USA.
- Significant improvement in the top 10 positions for midrange and bass.
- Increase conversion rates through relevant content.
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