Optimisation of Google Business Profile for Nail Studio, Bulgaria

The client: A beauty salon in the centre of Burgas, specialising in manicure, pedicure and eyebrow care.

Objective: Optimisation of Google Business profile to increase profile views, clicks and visits to the salon within 1 month.

Strategy:

Profile audit and optimization:

1. Initial audit of the profile:

   • We conducted a detailed analysis of the existing Google Business profile of the beauty salon.
   • We identified shortcomings and opportunities for improvement.

2. Optimisation of company information:

   • We have updated contact information, opening hours, website and description of services.
   • We added high-quality photos of the procedures and the interior of the salon.

Keywords and SEO:

1. Highlighting keywords:
   • We developed a semantic core for promotion: "manicure", "pedicure", "eyebrows", "beauty salon in Burgas", etc. (Russian, Bulgarian, English).
2. Content optimisation:
   • We optimised the textual content of the profile using keywords.
   • We constantly updated the list of keywords used depending on the analysis and trends.

Receiving feedback and interacting with customers:

1. Stimulating feedback:
   • We actively encouraged customers to leave feedback on their Google profiles.
   • We responded to all reviews to improve the salon's reputation.

Local SEO:

1. Optimisation for local search:
   • We optimised the profile for local search, including the exact location of the salon on the map.
   • We increased our presence in local catalogs and resources.

Results:

1. Clicks:

   • After the first month of optimisation, the number of clicks doubled.
     

2. Keywords:

   • Customers began to find the salon using keywords from the semantic core.

1. Sources of traffic:

   • 55% of visits to the profile came from Google search, 45% from Google Maps.

2. Profile views:

   • During the first month, profile views increased by 219.7%.

Conclusion:

Thanks to a comprehensive strategy for optimising and promoting a Google Business profile, we have achieved a significant improvement in the visibility of a beauty salon in Burgas. The client received not only more views of their profile, but also an increase in the flow of visitors due to improved visibility on Google Maps and in Google search results.