Optimising the profile of a tattoo studio in Lisbon on Google Maps

Introductory data
The tattoo studio, which has taken its place in the heart of Lisbon, Portugal, faced a unique challenge in its quest to optimise its profile on Google Maps. The main goal was to rise in the local search for the keywords ‘tattoo shop’, ‘tattoo studio’ and ‘tattoo shop near me’ without resorting to paid promotion. However, the main problem was that the company name was registered under a radically different name than the business brand, which in Europe creates additional difficulties for external profile optimisation in Google Business Profile and Google My Business. Also, competition in the capital Portugal - very high.

Completed work
Experts solved this problem by carefully working on every aspect of the Google My Business profile to ensure that it is consistent with the brand, while still being legal and representing the company correctly.

Improvements included:

• Careful optimisation of information about the studio, with a focus on opening hours, services, and descriptions, while maintaining legal compliance with the company name.
• Use of keywords "tattoo shop", "tattoo studio", "tattoo shop near me" in all possible sections of the profile and on external resources to increase relevance to search queries.
• Attracting customers to actively review/photo and interact with the profile, which emphasised the studio's activity and popularity.
• Update the content of the profile with a focus on promotions and events taking place in the studio.
• Photo and video shooting with 360° effect

Results
The solution of the complex of problems not only allowed the studio to rise in local search, but also brought a noticeable increase in interaction with the profile: from 300 to 400 connections and from 200 to 250 route builds. The most important thing is that the keyword ‘tattoo shop’ has become a leader among the search queries for this point on the map and now traffic will grow.

Conclusion
This case study shows that even in difficult legal and brand conditions, it is possible to succeed in Google local search. A tattoo studio in Lisbon turned potential challenges into a strategic advantage by using MapStars' services to optimise its profile on Google Maps, Google Business Profile, and Google My Business without the need for paid promotion or expensive marketing materials.