Promotion of a flower shop in Kyiv on Google Maps (local seo)

Input data

Client: A flower shop in Kyiv Objectives: Increase the number of leads and physical traffic to the store through Google Maps and Search Period: January - February 2025 (including holidays and weekends)

Optimization work

1. Оptimization and filling out a profile on 80%

   • Added high-quality photos and a description with keywords (flowers, flower shop, flower shop, flower delivery).

   • Optimized categories and services.

   • Correct contact information and working hours have been added.

2. Internal and external SEO optimization

   • Updating titles and descriptions based on frequent queries.

   • Working with reviews (answering questions, encouraging customers to leave feedback).

   • Regularly adding publications to your profile (promotions, offers, new products).

3. Increase audience engagement

   • Launch publications announcing seasonal offers (for example, by February 14).

   • Work with geotags and local recommendations.

   • Use UTM tags to track traffic sources.

Promotion results

✅ +128 leads – customers who have performed targeted actions (calls, applications via the website, email requests).

✅ +900 shows store profile in Google Maps.

✅ +529 unique key queries, by which the store was found.

✅ +85 clients came directly to the store thanks to information on Google.

✅ +56 clients accessed the site from a Google profile.

Conclusions

Complex promotion Google Business Profile and its SEO optimization in conjunction with Search resulted in a noticeable increase in engagement and conversion. In two months of active work, the flower shop received a steady stream of customers and increased the number of offline visits. Optimization of the profile by 100% and further work with the content will further strengthen the position in local search.