Promotion of a tattoo studio in Paris on Google Maps (local SEO)

Client: Tattoo studio in Paris, France

Objectives: Increase the number of leads and attract new customers through Google Maps and Search

Period: 3 months (taking into account delays on the part of the client due to high workload)

Optimization work

Optimization and completion of the profile

• The profile is 100% complete, all the necessary information is added.
• High-quality photos and a detailed description with keywords (tattoo shop, tattoo cover Paris, tatoueur) have been added.
• Optimized categories and services.
• Adjust contact information and work schedule.

Internal and external SEO optimization

• Update titles and descriptions based on frequent queries.
• Working with reviews (responding to existing reviews, encouraging customers to leave new ones).
• Regularly adding publications to the profile (new works, promotions, information about the artists).

Increase audience engagement

• Use of geotags and local recommendations.
• Add UTM tags for traffic tracking.
• Optimization of search queries for display in Google Search, not just on Maps.

Promotion results

✅ x2 increase in profile interactions per month.

✅ +100% of conversions to the site (there were 0).

✅ x2 increase in building routes to the studio.

✅ 50% of profile displays are now in Google Search, not just on Maps.

✅ Profile started showing up for relevant keywords:
tattoo shop, tattoo cover Paris, tatoueur.

Conclusions

Despite a long optimization process, after 3 months, the studio's profile received a significant increase in visibility and engagement. Thanks to a competent SEO strategy, Sashatattooing Paris began to attract more potential customers through Google Search and Maps. At this stage, active promotion has been launched, which will further improve the results and ensure a steady flow of customers in the future.