Promotion of a vape shop store on Google Maps and Google Search

Our client is a vape shop in Kyiv that specializes in selling sub-ohm systems and other vaping devices. The main goal was to increase the visibility of the store by local keywords: «vape shop», «buy pod», «pod systems», «vape shop near», «vape shop Kyiv».

Main challenges

1. High competition among vape shops in Kyiv.
2. Limited resources for SEO website promotion.
3. The need to quickly increase traffic and visibility.

Approach

To maximize the effect, we focused on promoting the client's business profile on Google Maps and optimizing it using local keywords. We conducted a thorough research of competitors and identified key elements to improve the profile. There was also a problem with the address - the store had changed its address and could not change it.

Profile optimization

1. Title and description: We added keywords to the profile title and description, making them as relevant as possible to users' search queries.
2. Photos and videos: We updated the visual content by adding photos and videos of products, making the profile more attractive to potential customers.
3. Reviews: Encouraged customers to leave reviews and responded to them, which increased trust in the store.
4. Categories and services: Added accurate categories and descriptions of services provided.

Results

Just a month after the optimization:

• The number of profile views increased by 45%.
  
• The main source of traffic is Google Maps (71% of users), which confirms the importance of working with this platform.
  
• Search traffic from Google increased by 20%, demonstrating that Google Maps has a better and faster effect compared to traditional SEO for a website.

Conclusion

For a business like a vape shop, promotion on Google Maps is an effective, fast, and more budget-friendly solution compared to SEO. Working with local keywords and optimizing your profile gives you a significant increase in visibility and visits.