Objective: Attracting the maximum number of customers via Google Maps in three major cities (Kyiv, Kharkiv, Odesa) in the watch repair niche for Correa.
Step 1: Optimise your Google Business Profile
1.1 Create and verify a profile:
- We have registered Correa's profile on Google Business Profile.
- Make sure that all the data is filled in correctly: company name, address, phone number, opening hours and website.
- We went through the address verification process to confirm our location.
1.2 Optimise descriptions and categories:
- We wrote a detailed and unique description of the services, including keywords related to watch repair.
- Select the main category ‘watch repair’ and add secondary categories, if appropriate.
1.3 Add photos and videos:
- We conducted a photo shoot of the office, workflow and employees.
- We uploaded high-quality photos of the interior and exterior of the service, photos of the repair process, as well as the team of specialists.
- We added 360 photos and panoramas of the premises so that customers could virtually get acquainted with the service.
- We uploaded video reviews and demonstrations of watch repair to show the level of professionalism.
Step 2: Manage reviews and ratings
2.1 Collecting feedback:
- Encouraged customers to leave feedback on their Google Business Profile.
- We held promotions or gave out small gifts in exchange for reviews.
2.2 Feedback management:
- We regularly responded to feedback, whether it was positive or negative. We thanked for positive feedback and responded constructively to criticism.
- We asked satisfied customers to update or leave detailed feedback.
Step 3: Local SEO optimisation
3.1 Keywords and content:
- We used local keywords on the website and in the Google My Business profile (for example, ‘watch repair in Kyiv’).
- We created a blog where we published articles on topics (and on the Google Maps profile itself) related to watch repair and care, including a mention of the city.
3.2 Internal and external links:
- We optimised the internal linking structure on the website so that search engines could easily index the pages.
- We were engaged in link building: we posted articles and press releases on local news sites and forums, referring to our Google Maps profile.
Step 4: Monitoring and analysis of results
4.1 Tracking positions:
- We used analytics tools such as Google Analytics and Google Search Console to track traffic and positions in Google Maps.
- Regularly checked and updated the information on the Google Business Profile.
4.2 Adjusting the strategy:
- Based on the data obtained, changes were made to SEO and marketing strategies.
- We tried new methods of attracting customers and analysed their effectiveness.
Additional activities
Competitor analysis:
- We conducted an in-depth analysis of competitors in each of the cities to identify their weaknesses and understand which methods work best.
Development of a QR code motivator:
- We developed and implemented a QR code motivator that customers could scan to quickly access our profile on Google Maps and leave feedback.
Content optimisation/publication:
- We optimised and published content (photos, videos, articles) in accordance with the requirements of Google Maps, which helped to improve the visibility and attractiveness of our profile.
Result
Kharkiv:
Odesa:
Kyiv:
Thanks to the competent and consistent implementation of these steps, Correa's watch repair service has taken a leading position on Google Maps in Kyiv, Kharkiv and Odesa, which has led to an increase in customer traffic and business growth.
