Local SEO promotion of a Georgian restaurant in Kyiv on the Google map

Client:
A Georgian restaurant located in Kyiv. The restaurant specializes in traditional Georgian dishes such as khinkali, khachapuri and shish kebabs and targets locals and tourists who appreciate Caucasian cuisine.

Objective:
Increase the visibility of the restaurant on Google Maps and in search results, as well as attract more customers through local promotion.

Task:

1. Increase the number of visits to your restaurant's profile on Google Maps.
2. Promote the restaurant for key queries related to Georgian cuisine.
3. Attract new customers through improved visibility on the map and in search.

Solution:

1. Optimization of Google Business Profile (GBP):

   • Added fresh photos of the restaurant's dishes and interior to improve the visual perception of the profile.
   • Key queries such as “khinkali”, “restaurants in Kyiv”, “Georgian restaurant”, “Georgian cuisine” were integrated into the description and titles, which helped to increase organic search.

2. Launching promotions and events:

   • On Google Maps, we regularly updated promotions, such as discounts on popular Georgian dishes on certain days of the week, which attracted new customers.
   • The restaurant also started holding themed events (tastings of Georgian wines), which were actively promoted through the profile.

3. Analyzing feedback and interacting with customers:

   • The restaurant actively responded to guest reviews, which helped maintain a high rating of 4.8 stars.
   • Conducting customer surveys on their preferences also helped to improve the quality of service.

4. Competitor analysis:

   • We analyzed other Georgian restaurants in Kyiv to improve our unique offerings. For example, special offers for family visits and business lunches with a Georgian accent were introduced.

Results:

• Increased traffic to the profile on the map by 400% in 3 months.
  
• 63% of all conversions were made through Google Maps, and 37% through Google Search, which indicates the high efficiency of map optimization.
  
• Increase in the number of bookings through Google Business Profile by 45%.
• Growth in the number of new customers interested in Georgian cuisine, which was reflected in a 30% increase in restaurant traffic compared to the same period last year.